- Sulwhasoo brand story firm
- Holistic Beauty
- Radiant, Invigorated Skin
- Ginseng for Skin Longevity
- JAUM Activator® to Empower Skin
- OUR JOURNEY
Beauty That Defies the Flow of Time Holistic Beauty
At Sulwhasoo, we combine traditional wisdom with the latest modern technologies to
come up with innovative skincare solutions.
We reinterpret Korean traditional aesthetics with contemporary views to realize our
own unique beauty philosophy. Instead of limiting the focus on visible problems, we
seek to expand our perspectives to penetrate into the hidden essence.
Sulwhasoo’s holistic beauty aims to view a subject matter as a whole rather than a sum
of small parts, obtain insight that penetrates into the hidden essence, and transcend
time and space limitations.
Seeking to break conventional boundaries and exploring new possibilities, we will
continue our journey of creating beauty that defies time.
Sulwhasoo’s Creations for Radiant, Invigorated Skin
Exposed to irregular living patterns and changes in external environments,
skin is always exposed to aging-inducing stimuli.
In order to relieve symptoms of aging, skin needs self-rejuvenating power—the power
to defy aging on its own.
Sulwhasoo’s products are all aimed at strengthening skin’s self-rejuvenating power,
with each product designed for its own specific skin benefits.
First Care Activating Serum activates stagnant skin to achieve a radiant complexion.
Concentrated Ginseng Rejuvenating Cream strengthens skin’s natural power from
the core for visibly firm skin with stronger self-rejuvenating power.
The Ultimate S Cream relieves signs of aging and visibly improves the angle of facial
contour.
Sulwhasoo’s creations seek to make skin radiant and invigorated to realize timeless
beauty.
60 Years of Commitment to Ginseng Research
Ginseng for Skin
Longevity
Believing that ginseng’s health benefits will also be helpful for skin, Sulwhasoo began
to study the skin benefits of Korean Ginseng in 1964 with the aim of creating a globally
recognized beauty solution using domestically grown ginseng, a plant highly
recognized for its potent efficacy.
Going beyond anti-aging to accomplish skin longevity, our 60 years’ ginseng research
expertise has integrated cutting-edge scientific technologies to develop unique
ingredients with the aim of effectively delivering the vital energy of ginseng to skin.
Encompassing the root, stem, leaf, and fruit of ginseng, Sulwhasoo’s relentless
ginseng research will continue moving ahead.
Synergies of Five Plant Ingredients
JAUM Activator®
to Empower Skin
Sulwhasoo’s perspective of holistic beauty is well-embodied in our iconic ingredient,
JAUM Activator®.
The ingredient was created based on our knowhow on herbal synergistic formulas that
blend different ingredients so that they could supplement each other for the strongest
efficacy.
After testing numerous processing methods and combinations to ensure safe use and
potent efficacy, we selected five plant ingredients—Peony, Lotus Seed, Solomon’s
Seal, White Lily, and Rehmannia—to create JAUM Activator®, our iconic ingredient that
serves as a basis for our skincare formulas.
JAUM Activator® awakens skin’s natural power to enhance skin barrier, boost
moisture, and visibly increase firmness.
OUR JOURNEY
-
1932
Beginning of Sulwhasoo
Madam Yun Dok-jeong’s Camellia Oil
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1954
Beginning of Our Research on Ginseng
Korea’s First Research Center for Cosmetics
-
1966
ABC Ginseng Cream
First-ever Ginseng-based
Cosmetics Product -
1973
Beginning of K-Beauty
Ginseng Sammi Overseas Export
-
1997
First Care Activating Serum
First-ever “First Essence” Product
-
2021
The House of Sulwhasoo Bukchon
Sulwhasoo Bukchon Flagship Open
-
2022
Sulwhasoo Rebloom
SULWHASOO REBLOOMS