¹⁾ Based on SELL-IN results (Korea & international) from 2019 to 2024
²⁾ Cumulative results from 1997 to 2024 in Korea
³⁾ Based on the number of purchasers in Korea from Jul. to Dec. 2024

SKIN BARRIER REPAIR
IN JUST ONE DAY

Sulwhasoo’s fundamental ingredient JAUM ACTIVATOR^™
strengthens skin barrier of stagnant skin.
- SKIN MOISTURE BARRIER REPAIR
  (Immediately after use)^* 36.7%
- MOISTURIZATION
  (Immediately after use)^** 44.6%
- SKIN TURN OVER IMPROVEMENT
  (After 3 days of use)^** 10.2%

1 DROP^**: SKIN ACTIVATION
1 DAY^*: SKIN’S MOISTURE
BARRIER REPAIRED
1 MONTH^**: SKIN FLOW ENHANCED
1 BOTTLE^**: RADIANT SKIN WITH
A HEALTHY GLOW

<Clinical study results>
^*Testers: 33 women aged 20~60
I Testing period: 22, Aug. 2022 ~ 08, Nov. 2022
Testing agency: Global Medical Research Center
^**Testers: 30 women aged 30~60
I Testing period: 22, Aug. 2022 ~ 25, Oct. 2022
Testing agency: Global Medical Research Center

THE WONDER OF
FIRST CARE ACTIVATING SERUM
ACCOMPLISHED THROUGH
THE INTEGRATION OF TRADITIONAL
WISDOM AND MODERN SCIENCE

Sulwhasoo combines the wisdom of Korean traditional
herbal ingredients and cutting-edge modern technologies
to provide innovative skin solutions.

01
JAUM ACTIVATOR^™

TO ACTIVATE
THE SKIN’S NATURAL
HEALTHY ABILITY

Formulated with Solomon’s Seal, Peony, Lotus, White Lily,
and Rehmannia as the five key ingredients carefully selected
among thousands of ingredients to consider their synergies,
Sulwhasoo’s fundamental complex JAUM ACTIVATOR™ activates skin’s natural power to
fortify skin barrier.
02
LYMPHANAX^™

500-HOUR NATURALLY AGED GINSENG TO REVIVE SKIN’S MOISTURE FLOW

Boosting skin’s moisture flow with the power of LYMPHANAX™
a precious ingredient developed through 500-hour natural
aging to boost rare ginseng saponin*—First Care Activating
Serum achieves skin that’s radiant with a healthy glow.
*Gypenoside 17

DEEP AND RAPID ABSORPTION

FOR DEFENSE AGAINST
AGING SKIN

The First Care Activating Serum features
a skin-friendly formula that swiftly and
deeply absorbs upon application, delivering
immediate hydration to distressed skin and
safeguarding its essential elements.

FEELS LIKE IT DELICATELY
AWAKENS THE SKIN’S SENSES

FIRST PEACE

Inspired by the tranquil and esoteric beauty
of Korean traditional gardens, the fragrance
First peace is blended with 100% plant-derived
oil ingredients in keeping with Sulwhasoo’s
beauty philosophy focused on skin’s natural,
healthy beauty.

1997
2004
2009
2015
2020
2023

First Care Activating Serum
carrying on the aesthetics of Korea.
Sulwhasoo presents its 6th generation
showcasing the all-new history.

SUSTAINABLE FUTURE OF
SULWHASOO

The First Care Activating Serum 6th Generation
uses a formula with the Natural Origin Index of
94%*, containers with reduced glass weight,
recycled plastic caps, and FSC certified paper.

^* The index calculated in accordance with ISO 16128 guideline.
However, this index does not mean that it corresponds to
natural cosmetics
according to the Ministry of Food and
Drug Safety’s standard on natural cosmetics
products.

RADIANT AND INVIGORATED SKIN
FROM BEGINNING TO END

#SYNERGISTIC DUO TO BOOST SKIN’S
SELF-REJUVENATING POWER

Start your skincare with First Care Activating Serum and
finish it with Concentrated Ginseng Rejuvenating Cream
to invigorate skin powerfully with the energy of ginseng.
Sulwhasoo’s own ginseng research expertise promises high level of skin benefits.

RADIANT SKIN THAT ILLUMINATES
WITH NATURAL HEALTHY GLOW

#SYNERGISTIC DUO FOR RADIANT SKIN

Start your beauty routine with First Care Activating Serum
and finish it with Perfecting Cushion for a skincare
make up that is as comfortable as breathing.
Sulwhasoo’s own ginseng research expertise achieves
radiant skin that illuminates with a natural healthy glow.

【Online Exclusive】First Care Activating Serum VI 60ml New Year Set(Value:HK$1,230)

【Online Exclusive】First Care Activating Serum VI 60ml New Year Set(Value:HK$1,230)

FIRST CARE ACTIVATING SERUM